Mixing It Up: Premium Cocktail Mixers Have Brands & Retailers
Price: $ 14.00
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Q Drinks founder Jordan Silbert has often said the inspiration for his mixer brand came from personal experience – If he was spending good money on premium spirits, why would he bury those flavors in low quality mixers? Founded in 2006, Q is now one of the top two premium mixer brands in the market, alongside British import Fever-Tree, with both brands amounting to a combined 7-8% unit ounce share of the entire mixer category, according to Q. IRI reported retail dollar sales of Q’s liquid mixer line up 26.1% in the 52-weeks ending January 1, 2023 while its tonics
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