Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Price: $ 14.99

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King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping the country, says VP of marketing, Bill Tine.

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New name. Same employee-owned company.

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King Arthur rides from Orleans

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How important is brand of flour for making good bread? Are some

[King Arthur Baking Company] on . *FREE* shipping on qualifying offers. The King Arthur Baking Company's All-Purpose Baker's Companion

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The King Arthur Baking Company's All-Purpose Baker's Companion (Revised and Updated)

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Why we're changing our name after 230 years

Miller Magazine

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Is Your Bread White Enough?: King Arthur Baking Company's Racist

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Why we're changing our name after 230 years

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Our History King Arthur Baking

The Real Reason King Arthur Flour Changed Its Name