How the Stanley cup craze has become a viral sensation

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Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.

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What is people's obsession with these cups??? : r/mildlyinfuriating

Why Did Stanley Cups Go Viral? Details on the Quencher

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How the Stanley cup craze has become a viral sensation

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Social Sesh — Stanley's Fireproof Fame: How Creators Can Transform Brands, by Rachel Strella, Nov, 2023

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How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women

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Stanley cup demand runneth over

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Rose-hued Stanley cups for Valentine's Day spark a frenzy at Target - WTOP News

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Arizona shoppers rush to get pink Starbucks Stanley cups